Now you don’t have to wait for a ‘celebrity’ chef to walk through your doors to fix your failing restaurant. Here are 4 simple things you can do to turn around your failing establishment…
- CLEAN – Clean your kitchen, clean your dining room, clean the outside of your restaurant. For whatever reason people seem to forget that a clean restaurant inside and out is a lot more inviting than a dumpster. Once you do a massive cleaning job on your place, the general upkeep really isn’t that hard or time consuming. Once you get a great score from the health department, give me a shout out and post your results for all to see.
- SIMPLIFY – Unless you are a high volume, large capacity restaurant, long gone are the days of the 10 page menu. Streamline your menu so consumers know what your schtick is. This will also greatly improve your food cost, cut down on prep time, and make it easier for the BOH to execute. Would you rather be great at a few things or not so good at a lot of things?
- MODERNIZE – Go to your local fast casual restaurant, and you will notice many are moving away from that old person basement look of random junk everywhere. The best part about a modern, open, inviting look to your dining room is that it is not expensive. Just like in the TV shows, you most likely have plenty of good stuff in your restaurant, you just need to remove the bad.
- TRAIN – I had no idea that so many employees don’t know the true meaning of customer service! Regardless if they know your menu or are knowledgable about your wine list, they should be proper, polite, and responsive to your guests needs. Since you should already have SIMPLIFIED your menu, it will be that much easier to train your staff. Make sure there is some type of chain of command for any situation, then your place will start to run itself.